Centraal Beheer Ads

Netherlands insurance company Centraal Beheer who are situated in Apeldoorn are recognised for their tv ads which have aired for over 15 years now. The humorous ads show us a whole range of situations around the world, ending with a moment where something goes horrendously wrong. “Even Apeldoorn bellen” (“Let’s call Apeldoorn”) appears at the end, a catchphrase which has now become a general saying much like “oops,” in meme-like fashion. Because of this the company is commonly referred to as “Apeldoorn.”  On the international versions, the catchphrase is simply “Just call us.”

A large collection of the ads are available on the Centraal Beheer website…


…just select the “Algemeen” tab then “Fun” then “Commercials.”

One of the more talked about ads, ‘Museum,’ which features Bill Clinton and a voodoo doll, was requested to be taken off air by the American government. Also, ‘Adam and Eve’ was banned…


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